Alternative

Fred Perry, One of the UK premier sports fashion brands earlier this year announced a radical new plan to introduce a Canon / Alternative solution to help assist its field sales staff sell merchandise.

A spokesperson from Fred Perry explains:- "We had relied on colour material swatches to sell our garments to the retail trade now for over thirty years. However the slightly cumbersome nature of material has limited us somewhat over this time. We were astonished at the colour matching capabilities of the new Canon machines and when Alternative demonstrated the time and money this could save us we didn't delay in ordering several systems to help us in the field"
"Thanks again to Alternative for thinking about our business and installing systems that save us costs and increase our ability to service our customers."

Alternative enjoy a relationship that goes back over ten years with Fred Perry. In addition to their colour solutions they also rely on Alternative to supply and service all their laser fax and black & white digital print solutions.